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So instead of trying to get people to search for that niche keyword, get people to search for your brand name. so sophisticated now that you can build your business using only digital platforms. Focus on generating interest in your brand (such as using ads on YouTube). Then, when people are ready to buy, they'll remember you and come back to find your brand.

5. Measure and report accurately Measurement is probably one of the Benin number dataset biggest challenges marketers face right now, especially with Google Analytics 4 (GA4). You may need to supplement your GA4 data with other sources, such as Shopify's backend views, to truly understand what's driving conversions. Go beyond monthly reports to take a holistic view of campaign performance over the long term. If you can extend your view of performance to six months or a year, then you can supplement it with more important metrics.

For example, how many new customers have you added? How many people are looking for your brand? look like? Marketing Mix Modeling One way to gain a complete understanding of a marketing campaign is to use marketing mix modeling. This is a type of qualitative research and statistical analysis that attempts to understand which marketing investments have the greatest impact on marketing results. You look at the cost input of the channels you're using and then you look at the sales at the top.