Why do responsible marketing from a bank?

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Loyalty, engagement and building a solid relationship between the customer and the brand used to be a priority for traditional marketing, whose objectives were massive sales, improved margins and, of course, reputation growth! Although several companies currently maintain this way of marketing, there are other organizations that have opted to carry it out in a different way. An example of this is responsible marketing. Just as the arrival of the internet has promoted digital marketing, new trends aimed at corporate social responsibility (csr) have generated responsible marketing. Which santander méxico – a leading financial institution worldwide – has opted for to adapt to the needs of its stakeholders and align with its responsible commitment.

If you want to know what exactly  Poland Phone Number List  this type of marketing is and why you should do it from a financial institution, don't stop reading! What is responsible marketing? Responsible marketing is one that seeks to generate trust—a very important point in the relationship between users and suppliers—because it focuses on the customer, guaranteeing not only to satisfy purchasing needs, “but to have a positive impact on both , as in the communities.” in this sense, responsible marketing tries to improve society with its activities, betting on a sustainable future. Therefore, understanding the commitment it has to its more than 20 million customers and as part of its efforts as responsible banking, santander méxico has promoted responsible marketing from its operations, demonstrating that it is possible to know consumers, improving its statistics.



Commercial, without falling into negative practices. Proof of this is that, during 2021, it has applied sustainability in aspects such as the following: it reduced the number of printouts in its branches. Integrated suppliers of printed billboards that use biodegradable inks. He opted more for digital billboards. “through responsible marketing practice we ensure that our customers are clearly informed about our products and services. This marketing is aligned with our sustainable culture and our social and environmental initiatives.” santander mexico. Why do responsible marketing from a bank? 1. Inform your clients clearly santander méxico establishes everything its customers need to know about what they offer, so it clearly and concisely indicates the regulations and characteristics of its products and services, in addition to the added value they have.