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‘X’ into an ‘everything app,’ this takes time, money, and people -— three things that the company no longer has,” and also added Musk “will have singlehandedly wiped out over fifteen years of a brand name that has secured its place in our cultural lexicon,” Richard Michie, CEO and founder of The Marketing Optimist: Michie called the rebrand “absolute marketing suicide” and said that “Elon Musk has been giving a masterclass in how to kill a brand with death by a thousand cuts.” Mark Ritson, Ph.D. in Marketing and former professor in MBA programs of leading business schools including London.
Business School and MIT: Ritson wrote an article for MarketingWeek listing “12 reasons why Twitter’s rebrand to X is a mistake” and said “He is making these decisions alone. Running naked through the night. Fuelled by ego and a trenchant desire to make his Lists Of Mobile Number List mistaken acquisition a success.” What Does This Rebranding Mean To Marketers And Companies? A little over two weeks ago, Musk himself tweeted, “We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else,” responding to users’ recapitalization suggestions.
But what should we really worry about? A survey by the Pew Research Center, published in May, provides some data on the behavior of American users on the platform that concerns marketing professionals about the platform’s potential. It’s worth noting that the United States ranks number 1 in the number of users on Twitter. The Pew Research Center survey highlights two main points: Those who used Twitter in the last year reported taking a break from the platform during that time.
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發表於 15:10:34