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Customization is really powerful. Generally speaking, the metrics and dimensions you’re looking for can be added. I’d suggest making a copy of the report before saving it. That way, you can have a version of the report from the old . Unlike UA, GA4 can be tailored for your business from the get-go. By specifying your Business Objectives, the UI will be customized for you to show relevant reports and hide others. This is another reason that a UA report you expected may not be there. It may not be as relevant for you in GA4 as it was in UA, in other words, GA4 is likely answering your question in a different way. If you’re new to GA4, I really recommend taking advantage of the many customization options available.
It may not be immediately familiar if you’ve been DB to Data Universal Analytics for years, but GA4 was intentionally designed to really get businesses the information that matters in a simple and streamlined way, measuring in a way that more accurately reflects the way people use the internet today.Google is releasing a number of new features for its new Search Generative Experience today. Those features include SGE while browsing, definition overlays in the SGE responses, and color-coded with syntax highlighting and other coding improvements within the SGE answers.

Google wrote these new features “help you better learn and make sense of information on the web: whether it’s deepening your understanding of complicated concepts, boosting your coding skills or tracking down details within a complex topic.” SGE while browsing Google SGE can now be used while browsing either on Chrome desktop or the Google app on iOS or Android. While browsing a webpage, you can ask Google SGE to generate key points from the page. Google SGE will then summarize the web page that you are browsing.
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