Oil companies turn to influencers to clean up their image

maymunakhatun12

Over the past five decades, big oil companies have employed various public relations strategies to shape public perception in their favor. However, as climate science advances and evidence of the negative impacts of greenhouse gas emissions accumulates, oil companies are turning to influencers to clean up their image, in addition to other marketing strategies to divert attention from companies. environmental responsibilities of its activities, according to Naomi Buck, who writes for Corporate Knights . Greenwashing of oil companies As energy giants have realized that climate denial has begun to lose steam, they have begun to present themselves as advocates of environmentally friendly practices in public, while engaging in more opaque lobbying activities in private.

A prominent example of this tactic  Spain Phone Number List  was the transformation of British Petroleum (BP). In 2001, the company decided to change its image and adopt the name "Beyond Petroleum." This new identity was based on a campaign designed by Ogilvy & Mather, an advertising agency, which introduced the concept of "carbon footprint", a term that was not yet in common use at the time. BP's campaign encouraged people to reduce their own carbon footprint and even provided a calculator on their website to help in that process. Subtly, the responsibility for reducing carbon emissions was shifted from the company to the consumer. The new strategy allowed companies to present themselves as environmental advocates in their public messages, while continuing to carry out lobbying activities and less sustainable business practices in private.



Oil companies turn to influencers to clean up their image Fossil companies turn to influencers More recently, the public relations push for fossil companies has deepened online, employing all the tools of social media and cyberculture to persuade today's youth that fossil fuels are interesting, fun and virtuous. An example of this is that oil companies are hiring digital marketing managers to manage TikTok and Instagram channels that show videos featuring young people interacting with their brands. Shell, in particular, has made good use of influencers, online personalities who attract large followings on platforms such as TikTok, Instagram, X and, most recently, Twitch. In 2017, Shell sponsored polar explorer Robert Swan and his son on an expedition to the South Pole to promote biofuels.