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Its audience is smaller but more focused favors follower engagement. According to the State of Influencer Marketing 2022 report , carried out by Klear, 91% of engagement in sponsored posts was with content created by micro-influencers. This still represents 2% growth compared to 2020. 94% of influencer marketing campaigns include Instagram. Do you know which channel is the most used in campaigns with influencers? If you bet on Instagram, you are right! The social network is the darling of influencers and brands: 94% of influencer marketing campaigns include Instagram in their channels.


according to data from the State of Influencer Marketing 2022 report , prepared by Bahrain WhatsApp Number Klear. Facebook also appears strongly, in 43% of the campaigns. Next comes TikTok (13%) ahead of YouTube (10%), which may indicate a trend towards brands preferring short videos. influencer statistics Investments in influencer content grew by 64% in 2021 The 2022 Media Trends and Predictions report , prepared by Kantar, showed that investments in digital media increased in 2021 and are expected to continue growing in 2022. Investments in influencer.





Content help drive this growth: in 2021 they grew by 64% and by 2022 they are expected to grow by 71%. These influencer statistics make it clear that Influencer Marketing is one of the main strategies of companies , along with other important channels such as online video advertising and stories on social networks. 90% of professionals believe that influencer marketing is an effective strategy If the numbers above haven't convinced you yet that Influencer Marketing deserves a place in your strategies, listen to what marketers have to say. According to the 2021 Influencer Marketing Benchmark Report , 90% of professionals believe Influencer Marketing is an effective strategy.