Compared to running Adwords

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You just need to put the product with all the titles, attributes, descriptions... on Google Merchant to run Google Shopping ads.  installing Google Shopping is much simpler and saves time. Furthermore, Google Shopping also automatically updates the data you have changed on Google Merchant to ensure accuracy. How to set up running Google Shopping ads To create a Google Shopping campaign , you need to have an e-commerce website and an account in the Google Shopping Ads service. Next, to set up the campaign, you need to perform the following 4 steps: 1. Sign up for a Google Merchant Center account Google Merchant Center is a data feed, it will help you upload product information to Google Shopping. To register, do the following: Visit the Google Merchant website . Select “ Register ” and fill in all information.


In the About Your Business section, update information for your Merchant Center account Email Data by filling in contact information, business name, address and website. 2. Verify website with Google Search Console To authenticate the website, select " Business Information " -> select " website ". Google will give you 4 ways to choose: Verify by adding HTML code to your website. Use HTML tags . Verify the same Google Analytics account . Use Tag Manager tag manager . Authenticate your website with Google Search Console Authenticate your website with Google Search Console You will then submit the URL to Google Search Console and verify. Verification continues until Search Console can confirm the presence and validity of your verification code. 3. Build a product feed To create a product feed on Google Shopping, sign to build a new feed. You will have 4 options: Load via Excel sheet.



Upload feed name According to schedule API connection port In case of using Excel, you need to fill in all the information about the title, image link, product price, description, goods condition, etc. and use the correct format. You can split it into multiple files, making sure the file is under 4GB in size . 4. Link Merchant Center to your Google Adwords account At the Merchant Center interface, select the three-dot icon on the right side of the screen. Then, select account linking -> AdWords linking . Finally, enter your AdWords account ID and click the submit button. So, you have completed setting up Google Shopping ads.