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On Facebook we are going to have to be more strategic and not try to sell on the first try but take the audience through the sales funnel from the moment they discover us until they are ready to buy. For this, one campaign will not be enough, but practically a different campaign and strategy for each stage of that sales funnel. The power of Facebook is segmentation Facebook's ability to segment is incredible. Facebook offers us a wide variety of ad formats , videos, image carousels, lead capture, etc. The range of possibilities is so wide that one doesn't even know which one to start with. The secret here is to test what works best.
In addition to this, Facebook offers a very granular ability to segment Austria WhatsApp Number campaigns, you can reach a niche or group of people with very specific interests. For this, on behaviors, interests, demographic data, connections, age ranges, languages or locations. You can go very far with these segmentation options, superimpose them and combine them as you wish to ensure that you show the ads to the audiences most related to the interests of the campaigns and leave out those people who have nothing to do with our target audience. But the level of segmentation does not end there.
Since after we have found this winning segmentation, we can practically clone that audience that is generating conversions and making the campaign profitable to obtain better results. This means that Facebook finds audiences similar to those to which we are already showing the ads. And with this, scale the campaign and show the ads to these similar audiences in order to maximize the results, this function is known as look a like. Viral and interactive ads Another positive factor of Facebook advertising is that if it is sufficiently creative, innovative and well directed, that is, it is well segmented, it will achieve the effect of going viral, thereby gaining brutal visibility that is difficult to achieve with other types of advertising.
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發表於 18:02:51