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According to research carried out by Rob Bucci's team, of all the Snippets found, % come from the first place on search pages. Which means that % of the other answers found come from other Google positions. The number found by the Ahrefs study was exactly the same. Snippets are definitive answers to specific questions or definitions. Positioning pages, on the other hand, have different intentions: publications are generally complete responses with a greater amount of information for the user. That's why there is no direct relationship between a Snippet and first place.
There is, however, a relationship with the first page! More than % of Snippets HT Lists come from the first page. Knowledge Graph Some people may confuse Feature Snippets with Knowledge Graphs. Therefore, I will highlight the differences so that you can understand them. The figure above is a Featured Snippet for the search “Eiffel Tower”. See how below the definition Google cites the source of the answer and provides the link. Now compare with this direct answer from Knowledge Graph when the search was done using the keywords “Eiffel tower size”.
This answer also appears at the top of Google, however, it is provided by Google itself, which uses information from its own database. Therefore, being a direct response from the search engine, it does not cite any reference. If you see a keyword whose position zero is in a Knowledge Graph, then you can be sure that you will never steal that position Backlinks do not influence positioning From the studies already mentioned, backlinks probably do not directly influence the definition of a Feature Snippets Even because, in general, the publications that rank better tend to have a higher number of page and domain (whose main factor is links).
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